| 106學年第1學期課程綱要 |
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| 一、課程基本資料 |
| 開課序號 | 2406 | 課程學制 | |
| 科目代碼 | BAU0005 | 課程名稱 | 行銷研究 |
| 英文名稱 | Marketing Research | ||
| 全/半年 | 半 | 必/選修 | 選修 |
| 學分數 | 3.0 | 每週授課時數 | 正課時數: 3 小時 |
| 開課系級 | 企管系（學） | ||
| 先修課程 | ◎必須先修過【BAU0021 行銷管理】 | ||
| 課程簡介 | The purpose of this course is to provide you with a basic understanding of “marketing research.” Marketing research involves developing research questions, collecting data, analyzing it and drawing inferences, with a view to making better business decisions. Thus, the primary emphasis will be on designing tools and developing skills that are necessary for analysis in marketing decision making. | ||
| 課程目標 | 對應系所核心能力 | ||
| 1. understand the value of decision making involving marketing research | 學士: 1-1 1.1 Able to identify relevant issues |
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| 2. know basic tools and applications of market research. | 學士: 1-2 1.2 Able to analyze gathered information using the appropriate methods and models |
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| 3. be able to structure marketing problems in a way amenable to research. | 學士: 6-2 6.2 Students will demonstrate their ability to employ analytical approaches for business tasks |
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| 4. apply various concepts and analytical tools when formulating marketing strategies. | 學士: 6-3 6.3 Students will demonstrate their ability to understand the business analysis findings and make appropriate business recommendations |
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| 5. 5 exhibit depth of thinking with which students can identify problems and solutions within the contexts of marketing. | 學士: 6-1 6.1 Students will demonstrate their ability to comprehend the core knowledge in the concentrating management areas: Marketing, Finance, and Strategy |
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| 二、教學大綱 |
| 授課教師 | 姜丁允 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 教學進度與主題 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 教學方法 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 方式 | 說明 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 講述法 | The course will generally follow a lecture-discussion-exercise format, with more focus on discussion and exercise. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 評量方法 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 方式 | 百分比 | 說明 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 期中考 | 30 % | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 期末考 | 30 % | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 出席 | 10 % | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 報告 | 30 % | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 參考書目 |
Assigned readings |
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