| 106學年第1學期課程綱要 |
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| 一、課程基本資料 |
| 開課序號 | 0038 | 課程學制 | |
| 科目代碼 | SRM0008 | 課程名稱 | 餐旅行銷專案管理研究 |
| 英文名稱 | Studies in Hospitality Marketing Management | ||
| 全/半年 | 半 | 必/選修 | 選修 |
| 學分數 | 3.0 | 每週授課時數 | 正課時數: 3 小時 |
| 開課系級 | 休旅所（碩） | ||
| 先修課程 | |||
| 課程簡介 | This course is a three-hour graduate survey course focused on the strategic analysis and planning necessary to effectively match marketing strategies with changing macro, micro, and organizational environments. The course is intended to provide an understanding of the conceptual realm of hospitality marketing strategy and knowledge of the factors for consideration in making strategic marketing decisions in the hospitality industry. Pedagogy is based on business simulation, case analysis and discussion. | ||
| 課程目標 | 對應系所核心能力 | ||
| 1. To improve and broaden the student's abilities to identify hospitality marketing problems and to develop reasoned resolutions of these problems. | 碩士: 1-2 理解運動休閒與餐旅相關之理論與應用能力。 1-3 應用並評估運動休閒與餐旅產業所需之管理知能。 |
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| 2. To develop an expanded appreciation and understanding of the relationship among marketing decision variables – product, price, promotion and channels – and how the whole package is put together for effectiveness. | 碩士: 1-4 具備分析運動休閒與餐旅產業之現況與趨勢的國際視野。 |
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| 3. To broaden the student's understanding of the scope and role of marketing as a | 碩士: 2-2 具備運動休閒與餐旅產業所需之相關職能。 |
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| 4. To examine the ethical challenges and opportunities in business marketing | 碩士: 1-5 落實於社區運動休閒與餐旅產業經營永續發展能力。 3-1 培養積極進取之精神並尊重多元文化的工作態度。 |
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| 二、教學大綱 |
| 授課教師 | 魏玉萍 | ||
| 教學進度與主題 | |||
| 教學方法 | |||
| 方式 | 說明 | ||
| 評量方法 | |||
| 方式 | 百分比 | 說明 | |
| 參考書目 | |||