| Topics | Preparations | |
| ü Interaction ü Objectives & natural of the course ü Why are you here “Myth, Science, Matrix”? ü Functions of business/management ü Warm-up Discussion-What is strategy? What strategic/service ideas we could learn from Wego? ¤ 1.妳從今天的課堂上所學到的重點,亦即主要的概念及收穫是什麼? ¤ 2.妳對今日的課程還留下哪些尚未解決的重要疑惑及問題? l Reading Assignments | Ø Browsing- http://www.we-go.com.tw http://www.southwest.com
Ø Basic:The Managerial Terminology (every week), pls download from my website homepage Ø Case:薇閣精品旅館 Ø Case:策略是什麼? | |
| ² Oral Testing ü Strategy and strategy objectives for travel and tourism organizations ü Levels of strategic decisions ¤ 1.妳從今天的課堂上所學到的重點,亦即主要的概念及收穫是什麼? ¤ 2.妳對今日的課程還留下哪些尚未解決的重要疑惑及問題? l Reading Assignments | Ø Browsing- http://www.eztravel.com.tw Ø Chapter 1 (pp. 1-25) (Jones and Hill) Ø Chapter 2 (pp. 26-51) (Jones and Hill) Ø Case:建立公司願景 Ø Case:The strategy of ezTravel (video) Ø Captain/Team list (9/21) | |
| ² Oral Testing ü Mission and mission statements ü The importance of objectives ¤ 1.妳從今天的課堂上所學到的重點,亦即主要的概念及收穫是什麼? ¤ 2.妳對今日的課程還留下哪些尚未解決的重要疑惑及問題? l Reading Assignments | |
| ² Oral Testing ü External analysis: Opportunities and threats ü Porter’s five forces model ü Sixth force: Complement ü Different methods of external analysis ü Discussion-Five forces model with our graduate institute/with your company? ¤ 1.妳從今天的課堂上所學到的重點,亦即主要的概念及收穫是什麼? ¤ 2.妳對今日的課程還留下哪些尚未解決的重要疑惑及問題? l Reading Assignments | Ø Chapter 3 (pp. 52-76) (Jones and Hill) Ø Case:波特新論競爭五力 Ø Report:中國大陸經濟型酒店發展趨勢研究(2011) Ø Case:HIS, Japan (2010) (for industry life cycle analysis) Ø Case:85度C Ø 台灣觀光發展之展望-劉喜臨 | |
| ² Oral Testing ü The macroenvironment ü Industry life cycle analysis ü The value chain ü Discussion-中國大陸經濟型酒店發展趨勢研究(2011) ¤ 1.妳從今天的課堂上所學到的重點,亦即主要的概念及收穫是什麼? ¤ 2.妳對今日的課程還留下哪些尚未解決的重要疑惑及問題? l Reading Assignments | |
| ² Oral Testing ü The durability of competitive advantage ü Avoiding failure and sustaining competitive advantage ¤ 1.妳從今天的課堂上所學到的重點,亦即主要的概念及收穫是什麼? ¤ 2.妳對今日的課程還留下哪些尚未解決的重要疑惑及問題? l Reading Assignments | |
| ² Oral Testing ü Building competitive advantage through business-level strategy ü Cost leadership ü Focus strategy ü Differentiation strategy ü Discussion-Strategies to flight low-cost rivals l Reading Assignments | Ø Chapter 5 (pp. 109-136) (Jones and Hill) Ø Case:The Riviera Hotel Ø Case:The Hotel Quote Ø Case:浮現發想之島 Ø Article:Strategies to flight low-cost rivals (2006) | |
| |
| ² Oral Testing ü Book review and Discussion-你不知道的3M:透視永遠能把創意變黃金的企業傳奇 ü Midway evaluation for the class l Reading Assignments | ¤ The strategy of 3M? And how it works ¤ Three ideas we can take from 3M for hospitality industries, what and how? ¤ The system in 3M to create innovative thinking? ¤ The NPIS in hospitality industries, possible or impossible? | |
| ² Oral Testing ü Achieving superior efficiency ü Achieving superior quality ü Achieving superior innovation-Game of Brain storming ü Achieving superior responsiveness to customers l Reading Assignments | Ø Browsing- http://www.drfish.com.tw Ø Chapter 4 (pp. 77-108) (Jones and Hill) Ø Paper:A sound strategy for Intercontinental hotels (2009) Ø Case:Wang Steak Ø Case:江醫師追求零污染舖子 Ø Article:Inn at Little Washington unique training (2002) |
|
|
| ² Oral Testing ü Implementing strategy in companies that compete in a single industry ü Implementing strategy through organizational design ü Discussion-Organizational structure analysis of one hospitality company of Taiwan, advantage and disadvantage (prepare hard copy for each student) ü Matrix structure in hospitality industries ü Building blocks of organizational structure l Reading Assignments | Ø Chapter 9 (pp. 214-230) (Jones and Hill) Ø Chapter 9 (pp. 230-243) (Jones and Hill) Ø 管理大未來(Part One) (12/21) Ø Case:唯一上櫃鳳凰旅遊 (www.phoenix.com.tw) |
|
|
| ² Oral Testing ü Book review and Discussion-管理大未來:新管理正在淘汰舊商業 l Closing~ | Ø 管理大未來(Part Two) (12/28) ¤ Why dog can have four legs? ¤ How to create communities in hospitality industries? ¤ Three ideas we can take from Whole foods, Gore, and Google for hospitality industries, what and how? ¤ What is management 2.0 and how to become management innovator in the future? |
| & Final Exam |