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課程簡介
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To face the challenges of the emerging countries in recent years, the traditional low-cost oriented competitive advantage has an urgent transformation pressure, so the slogan like “technology innovation” and “industrial upgrading” constantly proposed by industry, government and academia. But due to the current domestic’s cognition to innovation are still stuck in the traditional thinking - R & D -oriented innovation. In fact, innovation should be diversified, including market, customers, fit conditions, market structure and adaptation to R & D system. Therefore, effective innovation can only play its overall function through systemic thinking, and systemic thinking needs a systematic theoretical framework to guide its innovative strategy. Thus, enterprises can plan the innovation strategy for its advantages and market environment. The content of this course provide this kind of systematic innovation theory. This course is to develop students’ interest to start an enterprise, but also hope that via the professor of the course can help students and practitioners successfully develop new ideas in the market and raise funds from the market.
We expect to apply the financial and economic theory to the emerging field of Entrepreneurial Finance , and deeply analysis the tools of company financial management and apply research methods to Entrepreneurial Finance
The main teaching objectives of this course is to train students to:
1.Familiar the theory and practice of innovation.
2.Understand the critical issues of innovation and entrepreneurship and related solutions.
3.Actively involved in entrepreneurship and management contest
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