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科目代碼	BAU0005	課程名稱	行銷研究
英文名稱	Marketing Research
全/半年	半	必/選修	選修
學分數	3.0	每週授課時數	正課時數: 3.0 小時, 實驗時數: 0.0 小時
先修課程	◎必須先修過【BAU0021 行銷管理】
課程簡介	The purpose of this course is to provide you with a basic understanding of “marketing research.” Marketing research involves developing research questions, collecting data, analyzing it and drawing inferences, with a view to making better business decisions. Thus, the primary emphasis will be on designing tools and developing skills that are necessary for analysis in marketing decision making.
課程目標		對應系所核心能力
1.　understand the value of decision making involving marketing research		學士: 　1-1 1.1 Able to identify relevant issues
2.　know basic tools and applications of market research.		學士: 　1-2 1.2 Able to analyze gathered information using the appropriate methods and models
3.　be able to structure marketing problems in a way amenable to research.		學士: 　6-2 6.2 Students will demonstrate their ability to employ analytical approaches for business tasks
4.　apply various concepts and analytical tools when formulating marketing strategies.		學士: 　6-3 6.3 Students will demonstrate their ability to understand the business analysis findings and make appropriate business recommendations
5.　5 exhibit depth of thinking with which students can identify problems and solutions within the contexts of marketing.		學士: 　6-1 6.1 Students will demonstrate their ability to comprehend the core knowledge in the concentrating management areas: Marketing, Finance, and Strategy