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科目代碼	BAU0010	課程名稱	策略管理
英文名稱	Strategic Management
全/半年	半	必/選修	必修
學分數	3.0	每週授課時數	正課時數: 3.0 小時, 實驗時數: 0.0 小時
先修課程	◎必須先修過【BAU0021 行銷管理】、【BAU0048 企業管理概論】
課程簡介	Strategic management deals with decisions that fundamentally influence the direction of the organization and effective implementation of the direction chosen. Strategic management examines the organizational structure, resources & capabilities, and the strategic positioning of the organization to create, capture and sustain competitive advantage. In addition to economic value creation, management also must make decisions concerning the distribution of this economic value.
課程目標		對應系所核心能力
1.　了解企業如何獲得競爭優勢		學士: 　1-1 1.1 Able to identify relevant issues 　1-2 1.2 Able to analyze gathered information using the appropriate methods and models
2.　分析企業所處環境並制定政策		學士: 　6-1 6.1 Students will demonstrate their ability to comprehend the core knowledge in the concentrating management areas: Marketing, Finance, and Strategy
3.　協調組織並執行策略決策		學士: 　6-2 6.2 Students will demonstrate their ability to employ analytical approaches for business tasks
4.　培養管理者知識建構能力		學士: 　6-3 6.3 Students will demonstrate their ability to understand the business analysis findings and make appropriate business recommendations