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科目代碼	BAU0017	課程名稱	品牌管理
英文名稱	Brand Management
全/半年	半	必/選修	選修
學分數	3.0	每週授課時數	正課時數: 3.0 小時, 實驗時數: 0.0 小時
先修課程	◎必須先修過【BAU0021 行銷管理】
課程簡介	The objective of this course aims at delivering fundamental concepts and real world cases in brand management. Essential concepts in branding and brand management, such as equity and positioning, will be emphasized. Taking the brand equity as the core concept, the course contents evolves around brand equity and discuss how equity is built, measured, and managed.
課程目標		對應系所核心能力
1.　Understand brand management planning and execution procedures		學士: 　1-1 1.1 Able to identify relevant issues
2.　Understand the importance of brand management to a business		學士: 　2-1 2.1 Able to make clear and fluent oral communication in the business context
3.　Procedures for International Brand Management Planning		學士: 　2-2 2.2 Able to make clear and fluent written communication in the business context
4.　Train teamwork ability to complete brand management planning		學士: 　6-2 6.2 Students will demonstrate their ability to employ analytical approaches for business tasks