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科目代碼	BAU0021	課程名稱	行銷管理
英文名稱	Marketing Management
全/半年	半	必/選修	必修
學分數	3.0	每週授課時數	正課時數: 3.0 小時, 實驗時數: 0.0 小時
先修課程	◎必須先修過【BAU0048 企業管理概論】
課程簡介	本課程的內容主要介紹行銷學的基本概念與行銷實務中的現代行銷議題。課程的內容依循現代行銷學之既定架構,介紹行銷策略規劃、消費者行為，行銷研究，行銷組合等。本課程的設計目的,在浴室的初次接觸行銷學的學生能夠掌握行銷的原理原則, 並對此學科產生進一步了解與學習的興趣。
課程目標		對應系所核心能力
1.　了解行銷學的基本知識		學士: 　1-1 1.1 Able to identify relevant issues 　1-2 1.2 Able to analyze gathered information using the appropriate methods and models 　3-1 3.1 Able to demonstrate general business knowledge with global perspectives 　7-1 7.1 Able to identify cases of humanistic leadership in the business contexts 　7-2 7.2 Able to analyze and evaluate the pros and cons of adopting humanistic leadership
2.　擴充對行銷管理實務的瞭解		學士: 　6-1 6.1 Students will demonstrate their ability to comprehend the core knowledge in the concentrating management areas: Marketing, Finance, and Strategy 　6-2 6.2 Students will demonstrate their ability to employ analytical approaches for business tasks
3.　培養對於行銷學的興趣		學士: 　2-1 2.1 Able to make clear and fluent oral communication in the business context 　2-2 2.2 Able to make clear and fluent written communication in the business context