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科目代碼	BAU0048	課程名稱	企業管理概論
英文名稱	Introduction to Business and Management
全/半年	半	必/選修	必修
學分數	3.0	每週授課時數	正課時數: 3.0 小時, 實驗時數: 0.0 小時
先修課程
課程簡介	This course focuses on the conceptual framework and case study in the field of business administration. The aim is to help students understand the basic perspectives (e.g., operation, marketing, human resource, finance, innovation, business ethics, information system etc.) on business administration and realize the new trends in the business administration.
課程目標		對應系所核心能力
1.　使學生能利用正確的方法將所收集之資料進行分析，並瞭解企業運行機制、掌握企業相關情境脈絡，進而做出經營決策。		學士: 　1-1 1.1 Able to identify relevant issues 　1-2 1.2 Able to analyze gathered information using the appropriate methods and models
2.　讓學生能掌握全球之經營趨勢，並瞭解國際化中的相關議題，尤以著重在文化差異面向對企業全球化經營之影響。		學士: 　3-1 3.1 Able to demonstrate general business knowledge with global perspectives 　3-2 3.2 Able to recognize the culture differences in the business context