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科目代碼	HEU0134	課程名稱	健康傳播媒體計畫與實施
英文名稱	Planning and Practice of health Campaign
全/半年	半	必/選修	選修
學分數	2.0	每週授課時數	正課時數: 2.0 小時, 實驗時數: 0.0 小時
先修課程
課程簡介	The course objective is to let students plan a health campaign. In order to achieve that, students need to identify what the target group's characteristics are, including their socioeconomics, special needs, the barrier to practice, and behaviors. In addition, they have to know the theories in health communication. Finally, they have to understand the common approaches to delivering health messages. Therefore, this course will be divided into 4 parts. The first part is to identify the topics and target group. Students have to argue why they choose the issue and the target group. The second part is theories in health communications. This may include definition, components, factors influencing communication, and health communication characteristics. Also, some health communication models and examples will be introduced in this part. The third part will introduce characteristics of information delivered by different media and the approaches to attract readers or audiences. Then, the students have to use what they have learnt to propose a health campaign for the target group.
課程目標		對應系所核心能力
1.　能認出多媒體裝置		學士: 　1-1 運用健康科學與教育學專業知識的能力。 　2-1 評估個人與場域健康促進與衛生教育需求。
2.　能熟練實施多媒體計畫		學士: 　2-1 評估個人與場域健康促進與衛生教育需求。 　2-2 規劃、執行及評價健康促進與衛生教育計畫。
3.　能靈活應用多媒體相關工具		學士: 　2-1 評估個人與場域健康促進與衛生教育需求。 　2-2 規劃、執行及評價健康促進與衛生教育計畫。 　2-3 提供個人與場域衛生教育、健康諮詢與健康管理。
4.　能應用多媒體進行健康傳播		學士: 　2-2 規劃、執行及評價健康促進與衛生教育計畫。 　2-3 提供個人與場域衛生教育、健康諮詢與健康管理。 　3-1 能理解並實踐身為健康促進與衛生教育者的專業倫理與社會責任。