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科目代碼	IAM0044	課程名稱	多變量分析
英文名稱	Multivariate Analysis
全/半年	半	必/選修	選修
學分數	3.0	每週授課時數	正課時數: 3.0 小時, 實驗時數: 0.0 小時
先修課程	◎必須先修過【PGUA007 統計學】、【BAU0040 統計學（一）】其中一門
課程簡介	This course is designed to introduce the quantitative methodologies frequently used in the data analysis for marketing decisions. Quantitative marketing research tools and the utility of applying these tools to problem solving and decision-making are introduced. The underlying meaning, constraint, and possible bias stemming from the procedure of data collection and the output of data analysis are emphasized such that class participants are less likely to be subject to the misleading of seemingly scientific data output. The primary topics discussed include regression, factor analysis, discriminant analysis, logit analysis, conjoint analysis, ANOVA/MANOVA, multidimensional scaling, cluster analysis, structural equation modeling and path analysis. All the class discussions/presentations and paper writings are required in English.
課程目標		對應系所核心能力
1.　培育學生使用多變量統計工具的資料分析技能，並據以提出問題解決方案		碩士: 　1-2 1.2 Able to propose solutions justified by reasoning and evidence.