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@尊重智慧財產權,請同學勿隨意影印教科書 。 Please respect the intellectual property rights, and shall not copy the textbooks arbitrarily. |
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| 科目代碼 | IAM0077 | 課程名稱 | 國際觀光管理專題 |
| 英文名稱 | Topics of International Tourism Management | ||
| 全/半年 | 半 | 必/選修 | 選修 |
| 學分數 | 3.0 | 每週授課時數 | 正課時數: 3.0 小時, 實驗時數: 0.0 小時 |
| 先修課程 | |||
| 課程簡介 | The course incorporates changes in the tourism system relating to destinations, channels of distribution, tourist markets, and modes of transportation. Each learning topic will stimulate students to discuss. In addition, the course highlights and emphasizes new topics such as competitiveness in the tourism market, tourism satellite accounts, the impact of climate change on tourism, the use of quality assurance programs, societal marketing campaigns and more. | ||
| 課程目標 | 對應系所核心能力 | ||
| 1. 賦予觀光管理專業知識 | |||
| 2. 增進國際觀光旅遊視野 | |||
| 3. 掌握全球觀光發展趨勢及關鍵議題 | |||
| 4. 透過國際觀光文化建立多元價值觀 | |||