@尊重智慧財產權,請同學勿隨意影印教科書 。 Please respect the intellectual property rights, and shall not copy the textbooks arbitrarily.

科目代碼	IEM0331	課程名稱	中小企業行銷管理
英文名稱	Marketing on Small and Medium Enterprise
全/半年	半	必/選修	選修
學分數	2.0	每週授課時數	正課時數: 2.0 小時, 實驗時數: 0.0 小時
先修課程
課程簡介	This is a fundamental course in marketing management aiming at helping the MOT major students become familiar with modern marketing management and high technology marketing management theories and practices. Major emphasis will be placed on marketing theory introduction and case studies. The students are expected to skills in market segmentation, targeting, positioning, product management, brand management, pricing management, market research, and marketing planning through lectures and case studies.
課程目標		對應系所核心能力
1.　瞭解近代科技行銷理論與管理實務		碩士: 　1-3 具備技職教育、能源應用、車輛技術、科技應用管理之所需研究與發展創新能力。