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科目代碼	IEM0356	課程名稱	產業分析與競爭策略
英文名稱	Industrial Analysis and Competitive Strategies
全/半年	半	必/選修	選修
學分數	2.0	每週授課時數	正課時數: 2.0 小時, 實驗時數: 0.0 小時
先修課程
課程簡介	This course aims at providing students a foundation for industry analysis and competitive strategy definition. Major emphasis will be placed on practical industry analysis and competitive strategy definition approaches, case studies through reports from leading market research institutes, experiences-sharing by analysts from leading companies or research institutes, as well as class projects which will be very useful for students willing to become analysts, marketers, fund managers as well as investors.
課程目標		對應系所核心能力
1.　協助學生瞭解產業分析與競爭策略		碩士: 　1-3 具備技職教育、能源應用、車輛技術、科技應用管理之所需研究與發展創新能力。