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科目代碼	ISD0410	課程名稱	網路資訊服務與行銷專題研究
英文名稱	Special Topics on Web Information Services and Marketing
全/半年	半	必/選修	選修
學分數	3.0	每週授課時數	正課時數: 3.0 小時, 實驗時數: 0.0 小時
先修課程
課程簡介	This course will extend beyond the narrow definitions of services and marketing that focus merely on products and business contexts. It will cover all aspects of services and non-profit settings, including theories and methods of marketing to a wide variety of organizational settings. Further, the course will explore an emerging field of study -- services science, which is a new, interdisciplinary field that combines social science, business, and engineering knowledge needed for organizations to succeed in the shift to the information-based economy. Upon completion of the course, students should be able to obtain a theoretical foundation that can be applied to many different organizational settings, examine the impacts of emerging technologies on the web information marketing from both a strategic and tactical perspective, and to develop understanding of key concepts and models arising from services science research.
課程目標		對應系所核心能力
1.　students should be able to obtain a theoretical foundation that can be applied to many different organizational settings, examine the impacts of emerging technologies on the web information marketing from both a strategic and tactical perspective, and to develop understanding of key concepts and models arising from services science research		博士: 　1-4 探究資訊傳播之理論與方法 　1-5 探究知識產業與資訊社會之發展 　2-4 具備資訊服務與機構管理的能力 　4-1 以人為本，尊重知識，整合運用資訊科技與創新服務，促進知識之自由與有效使用。